Diego Lujan
Master Plumber, Founder, Serial Entrepreneur
My story starts in the fields of Southern Colorado, where long days of ranch work taught me the value of hard work. But like many young men, I was also drawn into the streets, a path that could’ve ended differently—until plumbing gave me a way out. It saved my life and gave me a future.
At 18, I entered the plumbing trade with no idea how far it would take me. I started in the trenches, learning everything I could and dreaming of owning my own company. After years of struggle, that dream became reality in 2015 when I founded Alphalete Plumbing.
Built on grit and perseverance, Alphalete has grown into a company known for handling everything from home repairs to major infrastructure projects. Today, we lead commercial, industrial, and civil jobs while still serving residential clients with care and excellence.
But Alphalete isn’t just a business—it’s a legacy. My mission is to build a $100 million company that creates opportunity, empowers people, and sets a new standard in the trades. We’re not just growing revenue—we’re growing people.
We’re focused on training the next generation of tradesmen and modeling our operations after elite sports teams: focused, disciplined, and built to win. This is about more than just my journey—it’s about building something great, together.
Diego’s Portfolio of Companies
Alphalete Companies is building a national powerhouse in plumbing and infrastructure by acquiring, scaling, and integrating elite service brands. Focused on high-growth sectors like trenchless pipelining, excavation, and utility rehabilitation, we unite operations under one banner with systems, leadership, and performance-driven culture. With roots in Colorado and eyes on nationwide expansion, our mission is to create a scalable, investor-ready platform that delivers operational excellence, long-term value, and sustainable growth. Alphalete is more than a brand—it’s a vehicle for opportunity, innovation, and next-generation infrastructure solutions.
Alphalete Plumbing, Drain & Sewer
A Colorado Springs plumbing, drain, and sewer company offering commercial and residential service.
Alphalete Trenchless Services
A trenchless infrastructure company delivering no-dig utility rehab and excavation with cutting-edge tech, elite precision.
Alphalete Excavation & Utilities
An excavation and utilities contractor delivering site services across Colorado and nationwide.
Plumbing Pipelining Profit Academy
A hands-on academy training tradesmen in trenchless tech, leadership, and business growth.
Media Appearances / In the News
- Video: Plumbing Passion | American Plumber Stories – 02/14/22
- 2021 Rising Stars: Diego Lujan (CSBJ) – 03/19/21
- COLUMN: Hispanic achievement in business and the community (CS Gazette) – 12/09/20
- Alphalete Plumbing Wins Hispanic Chamber Award – 11/19/20
- Alphalete Plumbing & Heat Offer Southern Colorado’s First Virtual Plumbing Services (PRWeb) – 08/06/20
- Local plumber flushes out negative stereotypes while serving customers virtually (KOAA) – 08/03/20
- Alphalete Joins the Southern Colorado Better Business Bureau – 06/26/20
- Colorado Springs plumbing company offers virtual consultations (Fox21) – 05/08/20
- Plumbing company has innovation in the pipeline (CSBJ) – 05/01/20
- Being The CEO Of Your Own Life (Get High on Motivation) – 03/13/20
- Diego Speaks at Black & Hispanic Chamber Business Luncheon – 02/25/20
- Diego Lujan – Owner of Alphalete Plumbing & Heat (CS Business Podcast) – 01/06/20
- Potty Talk LIVE – The Talk Show for Plumbers (Episode 151) (The Million Dollar Plumber) – 03/23/19